There are a lot of businesses out here that have some really great products and/or services to offer that are still not as successful as they could be and it’s all because of one reason: poor public relations (PR). What a good PR campaign does is help you to put a plan in place that will create a buzz about your business so that people in the media will want to talk about you. The more that you’re talked about in news stories, on blogs, over the radio, etc., the greater potential that you’ll have to gain more customers and clients. And the more of those you get, the more money you can ultimately make.
So, what are some of the things that you can do that will help you to get more PR for your business? We have five solid tips for you below:
Get on community calendars. Although social media makes it easier to do PR (and we’ll get to that in just a moment), there is still something to be said for sending out standard press releases. When you have an event coming up that you deem is newsworthy, make sure to send a formal press release either by email or mail to the local radio stations, newspapers and magazines 4-6 weeks in advance so that they can either put it on their community calendar or reach out to interview you. It’s a cheap and effective way to connect with local reporters and radio personalities within your area.
Establish relationships with online reporters too. Blogs generate a really big following, so spend some time looking for the ones that would prove to be good press for your business. Then make a point to connect with those bloggers on your Facebook, Twitter and Linked In accounts. Comment on the stories they write or links they send out and compliment them when you like something they’ve done. Sooner or later, you will be sure to catch their attention and create a real connection.
Use the website HelpAReporter.com. One website that every company should know about is HelpAReporter.com. Basically what it does is put your name and area of expertise into their database. Then, when a reporter is looking to interview individuals based on a certain topic, they can pull your name from the listing. The best thing about it is that it’s free of charge to join.
Reach out to smaller “markets”. If you’ve been putting together a press kit template, one that you hope will capture the attention of say an O Magazine or the Huffington Post, while you definitely should not rule out those publications, don’t forget to also send electronic press kits to smaller, niche magazines too. There’s a greater chance that they will get back to you and perhaps even ask you to write a guest column or two.
Add the media to your mailing list. Although it’s a good idea to ask members of the media if it’s alright to add them to your mailing list before you actually do it, if they grant you permission, make sure to send them your newsletters whether you generate them on your own or create them through newsletter websites such as MailChimp or Constant Contact. That way, they can stay informed of all that you have going on and the more that they know, the greater chance you’ll have of getting some press from them. Good luck.