Opening a franchise is a difficult venture. If this is your first time becoming a franchisee, then you truly have your work cut out for you. Indeed, there is tons of research to do, and you will need to become a serious jack of all trades. When you own a franchise business, the success of that business falls solely on your shoulders when push comes to shove – and you shouldn’t count on your franchisor to be any kind of safety net. Even if it is your first time, you need to know exactly what you’re doing at all times and you need to stay competitive if you’re going to survive. This may seem like a lot of pressure, but you should know that this is what you’re getting into before you start signing papers or applying for loans and permits. Here are 5 common pitfalls to avoid when opening up a franchise.
- Weak opening. After you’ve put in all the work of getting your franchise ready to open, you want to let the world know in a big way. If your community is mildly aware that you are having a grand opening, but it doesn’t seem exciting, you are going to have a weak opening, and that opening will set the tone for the future of the franchise. So be sure to advertise well and pull out all the stops.
- Poorly trained staff. You want to make sure that everyone you hire is thoroughly trained before they start serving customers. Ideally, you want to put all of your fastest and most experienced employees on the floor for your opening. They will set the bar for everybody else and ensure that your customers are happy and impressed.
- Being absent. There is so much work that goes into preparing for your grand opening that many franchisees just want to go on a vacation right after their employees get everything up and running. Unfortunately, this is the worst time to leave your employees to their own devices. Inevitably they will start finding ways to cut corners and they will create bad habits that will be difficult to break.
- Failing to secure permits. Make sure you know exactly what kinds of permits you need for your business, and that you will be approved for those permits long before you open. If you don’t take care of this essential step well in advance of your opening, you could have to postpone your big debut, which won’t give your customers a good first impression. You want to be ready at least a week before your opening so that you can relax a bit and feel fresh for the big day.
- Poor marketing. If you don’t have a strong advertising campaign for your grand opening, you might be watching the clock for hours during your opening day. If you want to research different ways to successfully advertise your grand opening you can visit FranchiseExpo.com to see what works for a vast range of businesses.